CrowdControlHQ is a platform for enterprises that manage hundreds of social media networks. The client was looking to improve the main functionality of their platform in order to reduce churn, onboarding time and increase sales. Based on user and competitor research, designs would have to be mobile-first and friendly for older audiences that don’t have much experience in social media. Designs also had to follow material design guidelines and company’s existing brand colors. Still in development, prototypes and initial implementations received very positive feedback from potential, existing and previously unsatisfied customers.